What Are Review Invitations?
Review invitations are emails sent to your customers asking them to share their experience with your business on amino.reviews. When a customer submits a review through an invitation link, the review is automatically tagged as Verified Purchase — a trust signal that carries significant weight with other researchers browsing your page.
Three Ways to Send Invitations
1. Manual Invitations
The simplest approach for low-volume sending. In your vendor dashboard, go to Invitations, enter the customer's email address and name, and click send. The customer receives an email with a direct link to write a review — no account creation required.
2. API Invitations
For custom integrations, use the amino.reviews API to send invitations programmatically. Make a POST request to /api/v1/invitations with the customer's email, name, and an optional order reference. This is ideal if you run a custom storefront or want to integrate invitations into your existing order management workflow. See the Invitation API Reference article for full details.
3. WooCommerce Plugin
If you run a WooCommerce store, install the amino.reviews plugin to send invitations automatically after every purchase. The plugin handles timing, deduplication, and delivery without any manual effort. See the WooCommerce Plugin section for setup instructions.
The Invitation Flow
- You send an invitation (manually, via API, or through the WooCommerce plugin).
- The customer receives an email with a personalized review link.
- The customer clicks the link and writes their review directly — no login or account creation needed.
- The review is submitted, tagged as "Verified Purchase," and enters the moderation queue.
- Once approved, the review appears publicly on your vendor page.
Best Practices
- Timing matters — Send invitations 5 to 10 days after the customer receives their order. Too early and they have not had time to evaluate the product. Too late and the experience is no longer fresh.
- Do not spam — Each customer should receive at most one invitation per order. The system prevents duplicate invitations for the same email and order reference.
- Personalize when possible — Including the customer's name in the invitation creates a more professional impression and improves response rates.